Web Design Resources
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Presentation Topics for Your Seminar
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I prefer a loose informal presentation. I trip on canned speeches. I am good extemporaneously. I like panel discussions best, they get more opinions on the table to trigger ideas. Here are a few sessions I specialize in. Contact me if you wish to vary one of these themes or come up with a new session.
- Web Site Decisions
- HTML 101 and Web Marketing
- Mac Buying Tips
- Organizing your System & File Management
- Font Issues
- Training Issues & Solutions
- Contracting With Freelancers and Service Providers
- Preparing your files for Service Bureaus
- Managing a Large Graphics Network
- How do you get started?
- What equipment and personnel or skills are needed?
- Can I hire some (or all) of it out?
- What do I look for in a web site service?
- If my target audience is "x", then what sort of web site should I have?
- Help me to be savvy enough to interview prospective web site consultants and developers
- Help me keep from being taken advantage of by fast talking consultants
- The pitfalls of HTML--what can and cannot be done?
- How to optimize images for better viewer response
- NetScape HTML versus "legitimate" HTML tags
- What do viewers/clients look for in a page?
- Do I need an HTML editor? Which one?
- How about reference materials for Web Design?
- Tips for page creation and the global market
- What you should NOT do
- The culture of the Web and styles
This is my favorite and very best topic. (I really have a good background, since I was the buyer for a network of over 100 Macs! Not only that, but I am tight with my money! I consider myself the "Consumer advocate" for Macs!)
Need to buy a new Mac system? Need savvy tips to help you prevent "the attack of the used-computer-salesman?" What do you need when you buy an external SCSI device? What are important features to watch for? Printers & proofers--Adobe PostScript(tm) only--to clones, just say NO! How to get software at bargain basement prices. How to get hi-quality fonts from major foundries at bargain prices. What are the most important peripherals to add and when? Standards? This is the topic of my book-in-progress.
- What hardware standards to look for (SCSI--external ID, external termination; PostScript(tm); removable media; etc.)
- Support and Service--the two most important factors
- Quality--warranties, cross-shipping policies
- Speed--do you really need the fastest (most expensive)
- Storage capacity
- Ways to beef your hardware without going broke (accelerators, additional hard disks, memory)
- How to get bargains on hardware (and especially software)
- Buying used--what to look for
- Accessories and media, where to get it cheap
- Managing your hard disk, files and folders
- BackUp and Archive Storage--the differences
- Keeping track of all your hardware (serial numbers, warranties, etc.)
- Keeping track of your software (serial numbers, warranties, version numbers, tech support numbers)
- How to organize your desktop files. Where to keep your fonts, utilities, applications and working files. Creating an organized file structure to maintain quality backups. Partitioning volumes for more efficient disk space, preventing fragmentation on the most often used volumes.
- File management for organization and to be proactive on system troubleshooting
- Legal Issues--Font Licensing, Piracy, distribution between client and service provider
- What are the basic differences between Type1, Type3, TrueType, MultipleMaster, QuickDraw GX and what should I buy?
- The Basic ABCs of ATM, Super ATM, Acrobat, Font Substitution
- Design--Setting type like a professional
- Font vendors--should I always buy mainstream or can I buy from small designers (employed out of their home)? What do I look for? Mainstream Font Foundries, Boutique Designers and the Knock-off fonts.
- Font software utilities and tools
- Font harmony, style merging and management
Who should you train? Management, sales/customer service reps, clients, technicians/users? How often? Does it pay to have a classroom and facilities? Which brand of canned training materials? Does Authorized status matter?
- Is "DeskTop" all really that "user-friendly?" Do I need training?
- Where do I get training?
- What about self guided training (books, audio tapes, video tapes)?
- How do I pick a good trainer?
- Are "Authorized" trainers really the best or is it just a title that can be bought?
- Media (and platform)
- Software brands and versions, file formats
- Fonts--theirs or mine, proprietary/custom
- Who owns the files? What is expected--camera-ready/plate-ready output or editable digital files?
- Communication between all parties. Taking responsibility for files--with use of features comes the responsibility.
- Did you make sure you include all the necessary parts with your files?
- Working up-front ahead of time with your SB for font and application harmony
- Making sure your SB is in-sync with your printer
- How hot is HOT!
- Loyalty to your service provider--your responsibility as a good client
I once timed my install of a Mac IIci. (FYI--I have custom preferences for many of my apps.) I had the IIci out of the box with a 24-bit accelerated video card, reformatting the hard drive with Silverlining, installed: System 6.05, 600 harmonized fonts, QXP3, AI3, FreeHand3, Photoshop2, Painter, Word5, various utilities (SAM, Suitcase, ADark, Tempo, DiskTop, SCSI Probe), printing it's first page to the laser printer and walking out finished--in under 23 minutes! I have this stuff down to a science! I am spread too thin to waste time waiting for installers! BTW--my users rarely see a bomb (maybe once a year!). Not only does it go in quick, correct & legal--it works (and well!). (Yes, the needed installer resources get installed.)
Keeping it all inventoried, registered and up-to-date. I always have to update Quark (and now Aldus) on my correct serial numbers and registration dates! They never get it right. I have everything on record to prove all licenses!
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