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Tech Writing Sample:
Press Releases


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These are two of many press releases written by Kass Johns. A second release follows. The first Press Release was written for a 1998 Trade Conference in Denver.

For Immediate Release

COMM360 '98 • Denver, CO • March 17-19, 1998

For more information contact:
PIAMS (Printing & Imaging Association Mountain States)
5031 South Ulster Street #350 • Denver, Colorado 80237
303-771-1578 or 800-PIA-1155 (800-742-1155) • 303-771-2945 fax
PIAMS@aol.com • http://www.comm360.org/comm360
Fax-On-Demand: 888-272-3213 • Document #101

Over 35 Seminars and More!

COMM360 '98—The Premier New Media Publishing Event
in the Rocky Mountain Region

Denver, CO—January 14, 1998—COMM360 '98—A Visual Communications Conference. The seminars have been set. The 1997 conference hosted 15 seminars. In 1998, the number has jumped to 35 and more. Three big days of seminars, plus a separate day of conference within a conference and a full pre-conference day devoted just to Apple seminars.

COMM360 '98 leads off with Apple Day on Monday, March 16. A full day devoted to color and publishing solutions presented by Apple Computer. Then Tuesday through Thursday, there are over 35 seminars devoted to such timely topics as: Digital Proofing...Is It Soup Yet?, Introduction to Digital Video, The System: Mastering First-Pull Registration & Eliminating Makeready Waste, Modern Marketing For The Quick/Small Commercial Printer, File Transfer Technologies, New Database and Archiving Workflows, Using Interactive Multimedia As A Powerful Sales Tool, Build Your Business With Direct Mail Advertising, QuarkXPress 4.0, Getting From The Printed Page To The World Wide Web, Preflighting Files: Cover Your Assets & Increase Your Bottom Line, Digital Photography: Trends & Applications, Designing Effective Interfaces With Adobe Photoshop, Design & Build A Web Site Live, Squeezing More Profits From Your Business.

Speaking to these topics will be a host of knowledgeable industry presenters, including: Brian Lawler, Howard Hess, Larry Hunt, John Knapp, Patrick White and several speakers from GATF: Hal Hinderliter, Frank Gualtieri, and Greg Bassinger.

COMM360 '98 will be held March 17 through 19, 1998 at the Holiday Inn Denver International Airport (Interstate 70 East and Chambers Road). Apple Day will be Monday, March 16.

Visitors to the COMM360 web site can view up-to-date agenda and details about the conference. COMM360 '97 pulled an estimated 3,200 attendees. The expo and seminar sessions attracted more vendors and attendees than ever before. COMM360 '98 is expected to host over 5,000 attendees. This PIAMS conference is now in its ninth year, making it one of the oldest regional electronic publishing conferences in the country.

This 1997 Denver conference attracted attendees from 15 states and Canada. Those attendees included: Artists, designers, service bureaus, commercial printers, desktop publishers, advertising agencies, in-plant printers, color separators, quick printers and publishers.

Contact information for exhibiting or attending is listed above.

# # #

The following Press Release was written for an Annual Community Event.

PRESS RELEASE

Annual Event Offers Front Porch Charm

Colorado Springs, CO—(July 17, 2000)—This well-established quiet neighborhood on the north end will host its 12th Annual Neighborhood Yard Sale—Friday and Saturday, July 28 & 29, 2000 (8 to 4pm, no rain dates). This event, known as The Venetian Village Neighborhood Yard Sale, has attracted thousands of buyers each year. Since 1995, the sale has hosted more than 35 separate yard sales (each year) within the small neighborhood. The 1999 sale saw 70 homes participate, attracting more than 4,000 shoppers. The area of the sale is one block north of "The Barn Mural" at Templeton Gap & Fillmore — bounded by Hancock Avenue on the west, Templeton Gap Road on the east, Columbine Boulevard on the south and The Floodway on the north. (Follow the pink signs.) This year we have invited our neighbors to the north on Sausalito and 4th street to join us.

This community gathering grows with each passing year. The 1996, 97,and 98 sales each drew over 3,000 buyers over the two day event. The inundation of shoppers at the 1999 sale astounded event organizers. Event founder, Stella Lively, remarked, "This event is a great way to get to know and visit with others in the neighborhood, and it doesn't hurt to help clean out our houses!" For 2000, several homes will be hosting student and non-profit groups selling lunch and snacks to hungry shoppers in a fund raising effort.

Once the city closed off this stretch of Templeton Gap as a major thoroughfare (the two blocks north of Fillmore), it became the ideal venue for a closeknit neighborhood event. In fact, this neighborhood, seems to have a low turnover rate in residents. Most of these neighbors are the same families that were there 30 40 years ago. Many of the adult children (and their children) return to participate in the sales at the homes of their parents. "It's a great way to have the neighborhood kids, now grown up, see each other once a year," remarked 40 year resident, Joyce Johns. It has become like a neighborhood reunion of the people who played together as children.

One of the most charming aspects of a neighborhood event like this is meeting and conversing with new people. Many people attend sales like this for the friendly conversation and stroll along the tree-lined streets, as well as the shopping deals. Throw in the fact that this neighborhood is level with no hills to traverse and you have the makings of a lovely day. This event has become a throw back to the days when a friendly chat from your front porch was the everyday way of life.

This sale has become a novel tourist attraction. We spoke with several attendees who are from out-of-state and plan their vacation trips to see family in Colorado Springs each year around this event. Television stations showed up to record the event for the evening news as well as morning news live remotes. One seller reports she is expecting business associates from Arizona for the 2000 sale. These business clients have revamped their mail order catalog production schedule to accommodate this sale. Normally, the catalog production (approx 200,000 circulation) is done in Colorado Springs two weeks before or two weeks after the sale. This year, they have adjusted the production schedule to be in town during the sale dates. This way, the wife of the catalog client can attend this sale — now that's a shopper!

First time sellers (and shoppers) are always shocked at the crowds. Friday crowds on Templeton Gap see cars queued four and five deep awaiting parking to open up.

The Venetian Village Neighborhood Yard Sale is held the last weekend in July each year. (2001 dates: July 27 & 28)

# # #

© Copyright 1996-2001 by Kass Johns, all rights reserved world wide.
The opinions and recommendations stated here are solely those of the author and are not the responsibility of anyone else. This is an independent publication not affiliated or otherwise associated with, sponsored by, or sanctioned by any vendor. We state here that we have used trademark names in this publication for editorial purposes only, with no intent to infringe on those trademarks. Permission is granted to copy this document for personal use only for *non-commercial* purposes, in electronic or printed form, provided that this copyright notice is not removed. This work may not be used on another Web site or online service, sold for profit, included within commercial works, or altered or changed in any way without the express written permission of the author.


 

 

© Copyright 1996-2001 v.1.9.01
Kass Johns
Technical Writer & Consultant to the Publishing & Telecommunications Industries
Colorado Springs, CO • www.kassj.com • 719/635-1306 (vc)
kass at kassj dot com

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